A Construction-Tech Brand for Building Systems Management

A distinctive brand logo for AuditCert, the new building systems management app from Taylor Stapleton.

BOOKED BY: Taylor & Stapleton

SERVICE PROVIDED: Graphic Design

DATE: Sep 2024

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Context

The construction industry is in a period of rapid transformation. With new technologies reshaping how projects are managed, and buildings are maintained, companies are racing to stay ahead. By 2025, technology and innovation are expected to drive significant improvements in efficiency, sustainability, and competitiveness across the sector.

But with these opportunities comes increased competition. The market is becoming crowded with construction technology start-ups eager to secure a first-mover advantage. For established players like Taylor & Stapleton, the challenge is to maintain their trusted reputation while also embracing innovation.

That’s where AuditCert comes in. This new platform focuses on building systems management, providing clients with data-driven solutions to ensure their facilities run smoothly and efficiently. To launch the AuditCert app, Taylor & Stapleton needed a brand identity that captured both their established credibility and their forward-thinking approach.

Content:

Taylor & Stapleton tasked us with creating a logo for AuditCert that would stand out in the tech-driven construction market. The goal was clear: the logo needed to convey innovation, digital expertise, and reliability, while still feeling like a natural extension of the Taylor & Stapleton brand.

We crafted a bold, tech-inspired logo that combines unique iconography linked to performance and digital solutions. The design reflects AuditCert’s mission to bring smarter, data-driven building management to their clients. At the same time, it maintains a visual connection to the parent brand, ensuring consistency across Taylor & Stapleton’s services.

The final result? A distinctive, modern logo that positions AuditCert as a forward-thinking leader in building systems management, ready to help clients navigate the future of construction.

 

“We are super pleased with our new logo and would just like to thank everyone involved at Attract & Engage.”

Jonathan Stapleton, Director, Taylor & Stapleton

 

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