Elevating Sales Assets with Compelling Brochure Design

Context:

Annette Andrews of Acaria Coaching tasked our graphic design and copywriting team with creating a brochure for coaching and consultancy client Acaria. The brochure was to become an important sales asset for mid funnel prospective buyers, helping Annette and the Acaria business development team to provide detail to prospects in the consideration stage of the buyer journey.

Despite having a robust service portfolio, the business struggled to convey the value of offerings through existing marketing materials. Our goal was to design and produce a brochure that could succinctly and attractively present their services to potential clients.

Approach: 

We proposed a novel brand narrative that the business could own and become known for.  ‘Conscious Leadership’ – Decoding the link between emotional intelligence and leadership.  The brochure was structured to act as an introduction to this narrative and provide a clear, concise overview of Acaria and its range of services.