As we all learn to adapt to the new Artificial Intelligence driven era it’s easy to forget Tech giants must also embrace change and evolve with the changes governed by AI. Google is no exception, and as they turn 25 they continue to stay at the forefront of the world’s technology landscape, by continuously improving…
AI Marketing: Why Your Plans Need Humans to Succeed In today’s fast-paced digital landscape, the use of Artificial Intelligence (AI) has become indispensable for businesses aiming to stay ahead of their industry. AI offers marketers powerful capabilities, from automation to data analysis, and design to copywriting assistance. However, as with any technology, AI tools come…
2021 has been prolific year packed with new client campaigns to help sales teams acquire leads, close deals and nurture clients. We have jokingly referred to it as the year of ‘Getting Shi*t Done’. Of course, while this is a rather light-hearted view of things it belies a more serious message. Too many business owners…
I’ll let you in on a secret; when you are organised, provide research and a detailed marketing copywriting brief we love it. But give us half an hour with three key people from around your business, and you’ll be rewarded with clearer, more persuasive copy. And let’s speak plainly: all businesses need better copy. Read…
B2B social is big news. Jill’s crash course in best practice will help you stand out from the crowd. Like most people, I installed Facebook on my smart phone circa. 2008 and so began the permeation of social media into our lives. That is well over a decade ago, so you may view this…
