Context:
Ruskins, the go-to experts in soil biology and tree transplanting, needed a way to showcase their expertise and success stories to potential clients. They knew high-quality case studies could be a game-changer – powerful sales tools that not only demonstrated their technical know-how but also built trust with future customers.
The plan? Create four stand-out case studies that brought their projects to life, showing the impact of their work in a way that was easy to digest and engaging. These needed to work across both print and digital formats, making them versatile assets for their business development and client conversations.
Approach:
To get it right, we got under the skin of each project – digging deep into the details, asking the right questions, and pulling out the insights that really mattered. Our copywriters took that raw info and turned it into compelling stories, breaking down the challenges, the solutions, and the results in a way that felt clear, engaging, and natural.
Once the content was spot on, we brought it to life visually, designing sleek, on-brand PDFs that looked as good as they read.
The final result?
A set of polished case studies that don’t just showcase Ruskins’ expertise – they actively help drive new business and de-risk the decision for commercial buyers.
Gallery:
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