Do John Lewis get ROI on their big-budget Christmas campaign? Yes. But not in the way people might expect. They don’t spend millions of ££ to shift more candles & perfume between now & the 25th December. The real ROI comes from long-term brand affinity and trust. “They talk in my language”. John Lewis…
The Cost of Neglecting Your Digital Footprint: How Much Revenue Are You Losing? In the fast-paced digital age, having a phone that still rings despite not investing in your website for years might seem like a sign of success. But pause for a moment and think about the calls that never come through because your…
Building a Powerful Construction Brand to Boost Sales A lack of brand differentiation and new project leads can put a strangle hold on growth for built environment firms at this stage of expansion. We call it the “growth chasm”, the point at which the existing network becomes too small to deliver the number of new…
Here’s why you shouldn’t cut your marketing budget Marketing is often one of the first budgets on the hit list when businesses are looking to weather economic challenges. You would of course expect us to be bias, but with 25+ years’ experience working across startups and global brands, we know what it takes for sustained…
So many of the small business owners I meet talk disparagingly of direct mail. Otherwise known as doordrop leaflets. “We’ve tried leaflets,” they say. “Never get any results”. Thing is. The growth in technology, social media and personalisation actually means that in today’s marketing landscape good old-fashioned direct mail has the power to impact your…
