Lots of small business owners will have taken a bit of a break from work during the past few weeks, allowing time to make plans for the year ahead. There’s nothing quite like some distance from the day to day, and a glass of red wine, to allow for clearer thinking. Perhaps you are such…
I’ve started to notice a common trend amongst the small businesses I work with. For many of them, the business is charge of them…and not the other way around. Take a freelance hair stylist & make-up artist I recently met at an Essex business networking event. Over a quick coffee, she told me that she’s…
Frequently I feel like a bit of a party pooper. My clients are often incredibly excited as we begin brainstorming and planning for a new communications campaign. With ideas bubbling and top of their agenda: The question most business owners want to address. "What do I want my potential customer to know about my business?"…
Last week was a really great week. As part of my one women mission to improve the business story telling abilities of Essex I met, and coffee’d with, lots of small business owners. Unbeknownst to them (sorry!) I was conducting a little secret survey during these meet ups. I had set myself a goal of…
If an image speaks a thousand words, just how many does a video speak!? Your businesses story needs to be truly GREAT. Designed to be told and re-told. When we get that right it spreads, goes viral, enjoys the word of mouth effect etc, etc, etc… Whatever you want to call it, you want it…