Doing the Opposite: How Jeff Dewing Rebuilt from Rock Bottom to a £70m Culture-First Success If you’ve ever walked into a business and felt the energy dip, you’ll get the problem Jeff Dewing set out to fix. In this episode of Made in Essex, Jill Willis meets Jeff Dewing, CEO of Cloud, the Colchester-based…
B2B Buyers Are Still Searching – But AI Is Changing How They Find You The way buyers discover B2B brands changed dramatically in 2025 – and most firms haven’t caught up. We’re not just talking about the rise of ChatGPT. We’re talking about a fundamental shift in how people search – and how they…
Kelly Bronze: Building a Premium Brand from the Farm Up “Business is a boxing match… you’re on the ropes, taking punch after punch. But your time will come. Then you’ve just got to come out fighting.” If you’ve ever sat down to a Kelly Bronze turkey on Christmas Day, you’ve tasted a legacy born from…
Resilience, Reinvention and Results: Essex’s Top Firms Show What Growth Really Looks Like In this final episode of Stories of Essex Limited, host Jill Willis sits down with Doug Bentley of Grant Thornton and Adam Jones from Birketts LLP to bring the Essex Limited 2025 report into sharp focus. Together, we explore what lies…
Do John Lewis get ROI on their big-budget Christmas campaign? Yes. But not in the way people might expect. They don’t spend millions of ££ to shift more candles & perfume between now & the 25th December. The real ROI comes from long-term brand affinity and trust. “They talk in my language”. John Lewis…
