The Vanilla Room: outsourced marketing & lifestyle content
Our integrated marketing & PR support – designed to enable this young export compliance business to disrupt the hold of multinational market incumbents – needed to build brand awareness, fast.
BOOKED BY: The Vanilla Room
SERVICE PROVIDED: Ongoing marketing support, ContentCreator™, web copy, email, social media content, advertising copywriting
TARGET AUDIENCE: Women aged 25-65, Hornchurch, Upminster, Gidea Park, Romford
Jill says:
It’s seldom I get to enjoy my words so well-styled as they are in the striking new site for The Vanilla Room. The look needed to be distinctive and modern, reflective of the salon’s new brand, and I think the site achieves just that. (A masterstroke of brand design Blue Serif, and web build Eseyo).
We’ve provided outsourced marketing support to The Vanilla Room since 2010, so from the start of this web copy project I already had a deep understanding of the salon’s audience, unique proposition and business objectives. My recommendation to Kerry Larcher, owner and creative director, was that we use this opportunity to renew the salon’s positioning strategy in line with her vision for the future. Thanks to this positioning strategy, the copy I wrote was then able to speak directly to the salon’s ideal customer and weed out those leads that were not suited.
The Vanilla Room is an Essex business success story. Opened by Kerry Larcher in 1995 – when she was just 22. Our work is part of a significant investment in brand and customer experience. With so much of our marketing support and copywriting focused in the B2B sector, it feels like a real treat to get involved with this B2C success story, at the very heart of a local community.
JMH Technology MD John Hammond commented:
“I can’t tell you how good it feels to work with a team of writers who’ve been able to capture our message so clearly and succinctly in a way that truly, none of us inside JMH Technology could achieve. Well done.”
It was incredibly rewarding to see the site go live, with Blue Serif’s elegant brand, and Eseyo’s easy to navigate build complementing the clear, jargon-free, and informative copy. Even more rewarding is the fact that after just five months, the new site was contributing to JMH Technology’s growth in the SME sector. I love it when a plan comes together…
That’s where we help.
If you’d like us to write content like this for you, please get in touch.
Call Jill Willis on 07855 409970 or email info@attractandengage.co.uk to chat about how we can help.
