A fresh website to showcase exceptional timber reclamation services in Essex

Background

Ashwells Reclaimed Timber, based in Essex is the UK’s leading tropical timber reclamation specialist. With over 30 years of experience, they collaborate with landscape architects, urban designers, civil and marine engineers, and contractors to reclaim and repurpose tropical hardwoods such as Greenheart, Jarrah, and Keruing. Their mission is to save tropical and temperate hardwoods for future generations by providing sustainable solutions in the built environment.

Objectives

The primary goal was to design and develop a website that effectively communicates Ashwells’ expertise in timber reclamation and their commitment to sustainability. The website needed to showcase their services, highlight case studies, and provide resources for industry professionals.

Design and Development Process

1. Discovery Phase: We conducted in-depth consultations with Ashwells to understand their brand values, target audience, and specific requirements.
2. Content Strategy: Developed a content plan that includes detailed information about their services, benefits of reclaimed timber, and practical guides for professionals.
3. Visual Design: Created a clean and modern design that reflects the company’s commitment to sustainability, using a colour palette and imagery that evoke natural materials and environmental consciousness.
4. Development: Built a responsive website ensuring optimal performance across devices. Integrated features such as case study showcases, downloadable guides, and contact forms to enhance user engagement.

Key Features

• Comprehensive Service Overview: Detailed descriptions of Ashwells’ end-to-end services, from timber reclamation to repurposing and supply.
• Case Studies: Showcased notable projects like the “Back to Nature Garden” and the “Gorilla Kingdom Enclosure for London Zoo,” demonstrating the application of reclaimed timber in various settings.
• Educational Resources: Provided practical CPD guides for industry professionals to promote the effective use of reclaimed timber in future projects.
• Sustainability Highlights: Emphasised the environmental benefits of reclaimed timber, including compliance with eco-friendly practices and contribution to a circular economy.

Outcome

The new website successfully positions Ashwells Reclaimed Timber Ltd as a leader in sustainable timber solutions. It effectively communicates their expertise and commitment to environmental stewardship, serving as a valuable resource for professionals in the industry.

For more information, visit the website at https://ashwelltimber.com/.