How we supported Ortus Energy with a content marketing campaign designed to improve visibility across search, social, media and AI search.
BOOKED BY: Ortus Energy
SERVICE PROVIDED: PR, Content Marketing, LinkedIn Marketing, Earned Media,, B2B Marketing
DATE: 2026
Powering Visibility for Ortus Energy’s Commercial Solar Expertise
Ortus Energy had successfully delivered one of the UK’s most distinctive rooftop solar installations at Ascot Racecourse in partnership with SSE Energy Solutions.
The project represented a significant technical achievement and a powerful customer success story. However, without a structured content strategy, much of the project’s value would remain untapped.
The objective was not simply to create a case study video. It was to develop an owned and earned content campaign that would support business development, strengthen market authority and improve visibility across both traditional search engines and emerging AI-powered search experiences.
Our Approach
Attract & Engage developed and led an integrated content campaign designed to maximise the long-term value of the project.
We created a content ecosystem that could be discovered, referenced and shared across multiple channels, helping Ortus Energy increase visibility wherever prospective customers research renewable energy solutions.
Campaign Deliverables
- Website case study and news article
- 2-minute flagship case study video
- 3 LinkedIn Shorts
- 8 LinkedIn posts
- Technical project specification
- Press release
- Digital media kit
- Creative direction of content creation day
- Spokesperson coaching and interview direction
- Media outreach programme
Our strategy focused on creating authoritative, technically accurate content that would support:
- Organic search visibility
- Generative Engine Optimisation (GEO)
- Industry authority and credibility
- Sales enablement
- Social engagement
- Third-party validation through earned media
By combining owned content assets with earned media coverage, Ortus Energy benefited from multiple authoritative references to the project across the web, increasing opportunities for discovery through Google, industry search and AI-powered answer engines
Campaign Highlights
Within three weeks of launch, the campaign secured 14 pieces of media coverage, including:
The coverage generated valuable third-party backlinks, brand mentions and authoritative citations that continue to strengthen the project’s digital footprint.
Why This Matters
Search behaviour is changing.
Prospective buyers no longer rely solely on Google. Increasingly, they discover suppliers through AI-powered search experiences, industry publications, social platforms and trusted third-party sources.
For organisations investing in major projects, the challenge is no longer simply creating content. It is ensuring those projects become discoverable, referenced and recommended wherever buyers are researching solutions.
This campaign was designed to do exactly that. By combining owned content with earned media coverage, Ortus Energy created a network of authoritative digital assets that improve visibility, strengthen credibility and support future business development activity long after the project launch.
Outcome
The Ascot Racecourse installation is now more than a successful renewable energy project with SSE.
It is a searchable, shareable and referenceable content asset that supports Ortus Energy’s visibility across search engines, AI platforms, industry media and social channels – helping future buyers discover the expertise behind the project and the team that delivered it.
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