The client's brief

XDS Solutions is a fast-growing company that helps exporters, importers, manufacturers and freight forwarders clear customs in The Middle East and Africa.  Their team of expert advisors navigate customs compliance and deliver industry-leading turnaround times on certificates of conformity for shipments on route to countries including Saudi Arabia and Nigeria.  They came to us to improve their online presence, online lead generation, off line brand awareness and user experience. The business also wanted a jargon free way to keep their customers informed and up to date with frequent regulatory changes.

Services provided to XDS Solutions:

  • Campaign planning
  • On-page content
  • Copywriting for print
  • Blogging, social media & PPC
  • Stakeholder relations
  • Email marketing
  • Campaign management

How we helped

We began by designing a campaign strategy to help XDS Solutions increase brand awareness and generate more leads.

We introduced a powerful new website, with a streamlined user experience at its heart.  Built an effective inbound marketing process using blogging, social media & PPC to drive demand and email marketing & sales team support materials to nurture leads.  Alongside digital, we also included public relations and stakeholder relations to increase brand awareness and position the business as a expert in the field of customs compliance.


The result

The result is a campaign that we’re all incredibly proud of.  Not only that, but we’ve seen some seriously impressive results.  Traffic has significantly increased since launch, engaging blog content has us ranking in positions 1 & 2 (from nowhere) on laser targeted search terms, live chat is delivering new clients weekly and email open rates sit at 25%+ (well above industry average). We couldn’t be happier, and more importantly, neither could XDS Solutions.

“I’m so happy with the quality of service Attract & Engage has provided.  Our initial brief had two main requirements and Jill and her team have delivered what we needed with incredible accuracy.  No compromises and no delays, we’ve actually enjoyed the process from beginning to end. Having Attract & Engage as an ongoing partner means we’re able to maintain high quality content, and make sure marketing is delivering the growth opportunities we need.

Chantelle Rowe, Director, XDS Solutions