Our integrated marketing & PR support – designed to enable this young export compliance business to disrupt the hold of multinational market incumbents – needed to build brand awareness, fast.
BOOKED BY: The Vanilla Room
SERVICE PROVIDED: Ongoing marketing support, ContentCreator™, web copy, email, social media content, advertising copywriting
TARGET AUDIENCE: Women aged 25-65, Hornchurch, Upminster, Gidea Park, Romford
It’s seldom I get to enjoy my words so well-styled as they are in the striking new site for The Vanilla Room. The look needed to be distinctive and modern, reflective of the salon’s new brand, and I think the site achieves just that. (A masterstroke of brand design Blue Serif, and web build Eseyo).
We’ve provided outsourced marketing support to The Vanilla Room since 2010, so from the start of this web copy project I already had a deep understanding of the salon’s audience, unique proposition and business objectives. My recommendation to Kerry Larcher, owner and creative director, was that we use this opportunity to renew the salon’s positioning strategy in line with her vision for the future. Thanks to this positioning strategy, the copy I wrote was then able to speak directly to the salon’s ideal customer and weed out those leads that were not suited.
The Vanilla Room is an Essex business success story. Opened by Kerry Larcher in 1995 – when she was just 22. Our work is part of a significant investment in brand and customer experience. With so much of our marketing support and copywriting focused in the B2B sector, it feels like a real treat to get involved with this B2C success story, at the very heart of a local community.
Kerry Larcher, owner and creative director at The Vanilla Room says:
“By outsourcing marketing to Jill and her team we have access to a level of skill that we’d never be able to recruit in-house. Their approach is flexible and accommodates the often-chaotic nature of salon life. As the business nears its 25th birthday, and we position ourselves for continued growth, its invaluable having the expertise of Attract & Engage at hand. We could never do this alone.”
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