Boosting Brand Awareness - Outsourced Marketing Partnership
BOOKED BY: Windsor Waste Management
SERVICE PROVIDED: Graphic design, social media, email marketing, website build, award entries & direct mail
DATE: 2022 – Present
Context:
Windsor Waste Management has been delivering asbestos removal services since 2000. Based in Essex, they provide asbestos disposal, asbestos skip hires and hazardous waste collection services.
As a market leader in the asbestos industry, they wanted to invest in their marketing efforts to boost their online presence and reach new stakeholders.
Challenge:
Windsor Waste Management required a holistic marketing solution that enhanced their overall marketing efforts but also maintained consistency across their brand.
Our primary challenge was undergoing a total refresh of their website and matching collateral. The existing website was not only outdated but lacked mobile responsiveness and SEO optimisation, hindering their online visibility. We also refreshed and redesigned their marketing materials, including leaflets, social media visuals and knowledge guides for consistent branding.
Outsourcing to Attract & Engage meant they received a partner that could provide full marketing expertise, taking ownership of the strategy and delivering the desired day to day.
Approach:
As an extended member of the team, our approach included:
- Comprehensive marketing audit: Conducting a thorough audit of their existing marketing assets, including the website, social media profiles, email campaigns, and print materials. This allowed us to identify key areas for improvement and develop a tailored marketing strategy.
- Website refresh: Building a brand new website with a modern, responsive design that was optimised for SEO. We ensured the content reflected the company’s expertise, integrated clear calls-to-action, and improved the user experience to facilitate lead generation.
- Social media management: Creating and managing a detailed social media calendar full of new, creative ideas and ensuring regular posting across relevant platforms.
- Email marketing: Developing and executing effective email marketing campaigns to nurture leads and engage existing/lapsed customers.
- Graphic design: Designing professional and visually appealing marketing materials consistent with the brand identity. This included knowledge guides, leaflets and print adverts.
- Award entry copywriting: Crafting compelling award entries to showcase Windsor Waste Management’s achievements and innovations.
- Direct mail: Creating and delivering direct mail campaigns to reach potential customers and get Windsor Waste Management on prospects radars.
Results:
Successfully fulfilling the role as an extension of the team, we took the marketing burden off Windsor Waste Management’s shoulders, allowing them to focus on their core business while enjoying enhanced brand presence.
“They understand our brand inside out, have creativity in spades and excellent response times.”
Tony McPartland, Group Managing Director, Windsor Waste Management
Gallery:
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