Transforming My Big Career’s Impact Report

Background

My Big Career is a non-profit organisation dedicated to providing career guidance and educational support to young people. Their mission is to bridge the gap in career opportunities, particularly for those from disadvantaged backgrounds. Historically, the organisation has produced its annual impact reports in-house using basic tools like PowerPoint and Canva. While functional, these reports lacked the sophistication and emotional resonance needed to fully convey the organisation’s impact and inspire stakeholders.

Challenge

The primary challenge was to develop their 2024 impact report that not only presented data and achievements but also captured the emotional essence of My Big Career‘s work. The report needed to be professional, visually appealing, and capable of engaging a diverse audience, including donors, partners, and beneficiaries. Additionally, it had to reflect the significant efforts and outcomes achieved by the organisation not feasible by using PowerPoint or Canva in-house.

Objectives

• Professionalism: Enhance the visual and professional quality of the report.
• Emotional Engagement: Create an emotional connection with readers, showcasing the real-life impact of the organisation’s work.
• Comprehensive Data Presentation: Present data and achievements clearly and compellingly.
• Brand Alignment: Ensure the report aligns with My Big Career’s brand identity and values.

Solution

To address these challenges, we undertook the following steps:

1. Initial Consultation and Needs Assessment:

1. • Met with My Big Career’s team to understand their vision, objectives, and key messages.
   • Reviewed previous reports to identify strengths and areas for improvement.

2. Concept Development:

1. • Developed a new design concept focused on storytelling, using high-quality visuals, impactful stories, and clear data presentation.
   • Created a cohesive design that reflected the organisation’s brand colors, fonts, and overall aesthetic.

3. Design and Layout:

1. • Designed custom graphics, infographics, and layouts that enhanced the readability and visual appeal of the report.
   • Ensured a logical flow of information, balancing text with visual elements to maintain reader engagement.

4. Review and Refinement:

1. • Conducted rounds of revisions based on feedback from My Big Career’s team.
   • Fine-tuned the design to ensure clarity, consistency, and emotional impact.

Results

The final impact report exceeded expectations, delivering on all key objectives:

• Enhanced Professionalism: The new report had a polished, professional look that surpassed previous versions made with PowerPoint and Canva.
• Emotional Engagement: The CEO of My Big Career was so moved by the report that it brought her to tears, a testament to the emotional resonance achieved.
• Clear Data Presentation: Infographics and data visualisations made complex information accessible and engaging.
• Brand Alignment: The report was perfectly aligned with My Big Career’s brand identity, reinforcing their values and mission.

Client Feedback

The CEO and My Big Career team were overwhelmingly positive about the final report. They highlighted the following aspects as particularly impactful:

• Visual Appeal: The high-quality design and professional finish were a significant step up from previous reports.
• Storytelling: The inclusion of personal stories and testimonials effectively conveyed the human impact of their work.
• Ease of Use: The logical layout and clear presentation made the report easy to read and understand.

Tom Marshall – Director of Engagement had this to say;

“It’s a pivotal document for our organisation. Seeing the fabulous illustrations of what our charity has achieved even brought a tear to the CEO’s eye. We loved working with Attract & Engage, they produced a stunning report that exceeded our expectations and we’re very proud to share it with our audiences”

Conclusion

The redesign of My Big Career’s annual impact report demonstrated the power of professional design and storytelling in conveying an organisation’s impact. By moving beyond basic tools like PowerPoint and Canva, we were able to create a report that not only presented data but also captured the heart and soul of My Big Career’s mission.

This project underscores the importance of investing in high-quality graphic design to inspire and engage stakeholders.

For more information about My Big Career and their impactful work, please visit My Big Career