The client's brief

Essex Private Doctors is a well-established clinic, that’s been providing private medical care for the whole family since 2005.

Offering a multitude of services, from GP appointments & prescriptions, to blood tests & minor surgery, health screening, contraception, vaccinations and a wide range of aesthetics.

Doctor Kannan Athreya and his team needed help with day to day communications management.  Starting with brand language and story development, and moving on to SEO optimised on page content, consistent blogging, social media content and enaging copy for print ads.

The Attract & Engage solution

We started with a brand document designed to unify and formalise the clinic’s tone of voice, language and key messages.  And worked with our web design partner, to provide search engine friendly content to sit within the clinic’s new WordPress site.

Tone of voice and clinical imagery played a critical role in the site’s design and keeping the style approachable, yet medical was our objective.  We designed a content strategy to inform future content rich blogging and social media.  Plus built bespoke analytics reporting to make analysis of the new site’s content is as easy as possible.


Essex Private Doctors now have a powerful, professionally written website that is search engine friendly and easy to navigate.  Doctor Athreya and his team are incredibly happy with the results and we are proud of what we’ve achieved. We continue to work with Essex Private Doctors, managing the clinic’s blogging and social media management programme.  A relationship we hope continues long into the future.

“Professional, capable, responsive and always happy to go the extra mile.  I’m very happy with the service provided by Jill and her team at Attract & Engage.  Our website is now a true reflection of of our clinic, and the experience of our highly respected GPs. For the first time, we have the support we need to produce consistent, engaging blogs, social media content and print adverts.  All delivered within budget and with timeframes that suited me, it couldn’t be better!”

Doctor Kannan Athreya, Essex Private Doctors