Writer’s block? Time to smash some…

Who was it that said, “I hate writing, but I love having written”? So far this week it could have been me! Writer’s block can strike at the most annoying moments – however rather than stare blankly at my screen and grow increasingly frustrated, I try these block-busting tricks. If you struggle to get the…

Details

Dont let error’s muddy the water’s

Typos are great attention-getters. Social media trolls comment on them. Print readers circle them in red pen. Right or wrong, readers hold your businesses print & digital literature to nearly impossible standards of accuracy and clarity. Spelling errors and grammatical mistakes steal the audience’s attention from an otherwise-compelling piece and undermine the integrity of your…

Details

Wheelie good fun!

Struggle to come up with creative ideas to promote your business? And find it even harder to make publicity stunt success measurable? ‪#‎PimpMyBike‬ is a publicity competition I created for client @CyclesUK – It ran through the summer holidays and it’s aim was to encourage engagement on social media, and strengthen the bike shop’s ‘friendly…

Details