Customers have changed. Has your marketing strategy adpated?

Customers’ priorities have changed – has your marketing strategy? Here Jill Willis explores how Covid-19 has shifted customer behaviour and how business owners can adapt.   In my previous blog ‘COVID-19 Marketing Communications’ I outlined why, in the early days of the crisis, it was vital to keep communicating with customers and the importance of…

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Building Your Brand Story: Read This Book Before You Start

Historically businesses have made marketing all about them.  Their history, their accreditations, their team.  However, the reasons people buy have changed.  Customers no longer respond to inward looking messaging and so successful brands are reinventing their brand story.  Shifting focus to put the buyer at its centre by answering the fundamental question every potential customer…

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Our Top Marketing Tech Tools for SMEs

Business owners are always curious about what PR and marketing tech tools we use to run our client campaigns.  So, as we approach the end of 2019, we thought we’d come clean, with our A&E favourites.   Want to power-up your business marketing? Don’t overlook the worth of marketing tech We’ve been working within this…

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3 strategies to turn complex topics into compelling content

Rather than fear complicated subjects, A&E Head of Content Jill Willis sees them as an opportunity to demonstrate clarity in marketing.  Here she explains the three successful strategies marketers in the tech, engineering & manufacturing sectors can use to deliver a clear message, minus the dumbing down. “Complex B2B topics need to be explained in…

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