#3 Ways to SMART’n up Marketing

In the current Covid-19 world it may be tempting to throw marketing planning into the wind, after all, no one included a scenario for lockdown in 2020 forecasts. In truth, long-term marketing planning may not be a worthwhile exercise right now (you still need a vision of where you want to be!) but 6-12 month…

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Customers have changed. Has your marketing strategy adpated?

Customers’ priorities have changed – has your marketing strategy? Here Jill Willis explores how Covid-19 has shifted customer behaviour and how business owners can adapt.   In my previous blog ‘COVID-19 Marketing Communications’ I outlined why, in the early days of the crisis, it was vital to keep communicating with customers and the importance of…

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Building Your Brand Story: Read This Book Before You Start

Historically businesses have made marketing all about them.  Their history, their accreditations, their team.  However, the reasons people buy have changed.  Customers no longer respond to inward looking messaging and so successful brands are reinventing their brand story.  Shifting focus to put the buyer at its centre by answering the fundamental question every potential customer…

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Referral marketing rocks, but it’ll only ever get you so far…

Referral marketing is THE best way to grow your small business, but what happens when you hit the referral ceiling?  In this blog, A&E managing partner Jill helps business owners facing a natural growth slow down, by pinpointing the steps to take when word of mouth is no-longer enough   Referral marketing rocks, but it’ll only ever get you…

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Coronavirus marketing communications: How should you adapt?

Ten days into our new coronavirus reality and it’s time to take stock of the marketing modus operandi.  In this blog, A&E managing director Jill Willis answers the question: how should businesses adapt marketing communications during the crisis, connect with customers, and weather the storm?     Coronavirus marketing communications, how should you adapt?   Brewdog, the craft beer company, has turned to producing branded hand sanitiser…

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Does your email marketing work for the new generation of millennial B2B buyers?

Email marketing is still considered the preferred method of communication for most business decision makers.  But times are changing.  There’s a new generation of decision makers at the top – millennials – social media natives who’ve grown up with engaging content and have a micro-attention span.  In this blog, A&E managing director Jill Willis answers the question: how can businesses revitalise email marketing…

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Our Top Marketing Tech Tools for SMEs

Business owners are always curious about what PR and marketing tech tools we use to run our client campaigns.  So, as we approach the end of 2019, we thought we’d come clean, with our A&E favourites.   Want to power-up your business marketing? Don’t overlook the worth of marketing tech We’ve been working within this…

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