social media

Time for a Social Media Break Up?

If a friend confided that their relationship wasn’t fulfilling them anymore would you suggest they carry on regardless?  I doubt it.  It’s far more likely you’d recommend a period of reflection, throw in some ideas for positive change, or even tentatively suggest a break up. Now imagine that the relationship we’re talking about isn’t personal,…

Attract & Engage

3 Facebook lessons for right now

OK, Instagram might be where to cool kids hang out.  But Facebook is still the daddy (or mummy if you prefer, it is International Women’s Day after all!) in terms of active users.  That’s why Facebook features so consistently in successful digital marketing plans, and why it’s so important to dedicate time to Facebook experimentation. …