Top tips for best B2B email copy

Get smart with your email campaign composition It may seem an almost impossible task to get your business message across in less than 8 seconds.  True, it takes skill, but it’s what’s required if you want your email campaign to work.  So, just what does it take to write a well-written B2B email? In this…

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3 Facebook lessons for right now

OK, Instagram might be where to cool kids hang out.  But Facebook is still the daddy (or mummy if you prefer, it is International Women’s Day after all!) in terms of active users.  That’s why Facebook features so consistently in successful digital marketing plans, and why it’s so important to dedicate time to Facebook experimentation. …

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GDPR for Small Business

On May 25th, 2018 businesses will have to comply with the General Data Protection Regulation (commonly referred to as, GDPR), a new law governing the secure collection, storage & usage of personal information.  If you’re a small business struggling to get your head around what’s required, then it’s time to wake up and shake up…

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How to start a business blog

Chinese astrology may have 2018 as the Year of the Dog, but at Attract & Engage we’re calling it the Year of the Blog.  Not least because of the unprecedented number of successful business owners who’ve told us of their resolve to start blogging as a way to help their business grow even further over…

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2018 Copywriting Manifesto

With January still box fresh, I feel the need to apologise. I’m not usually one to be found ‘soap-boxing’ at social gatherings but, I admit, there were a few occasions through December when I did just that. Why? Because 2017 was a year where words took a battering. It’s true, language has always been used…

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Want an online review? Ask for it.

It seems that for many of the business owners we work with, the online world of peer-to-peer feedback, is taking over.  On the one hand providing them with powerful ‘word-of-mouth’ advertising, but on the other creating a shed load more work and a whole new customer service channel to try to manage. So, to help,…

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Email marketing trends SMEs should adopt

Can you believe it?  Email marketing is just 5 years away from turning 50.  The good news is that it’s still going strong, continuing to be one of the top performing and affordable marketing tactics available. Over recent years’ automation (set & forget emails) have made it possible for even the most time strapped business…

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